Privacy Policy

At Portal Property Management ("we", "us", or "our"), we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy describes how we collect, use, disclose, and safeguard your data when you visit our website, submit owner rental inquiries, or interact with our digital marketing campaigns.

1. Information We Collect

We collect information you directly provide when requesting a free rental analysis or inquiring about residential rentals, including:

• Contact Information: Full name, email address, and phone number.
• Property Details: Physical address of the rental property, property type (single family, duplex, multi-family, commercial), and estimated monthly rent.
• Tenant Inquiries: Desired move-in date, tour requests, and questions submitted regarding rental listings.

2. Automated Telemetry & Marketing Attribution

To evaluate the performance of our marketing campaigns (including Google Ads, Meta Ads, and local search partners), we collect non-personally identifiable diagnostic information:

• Campaign Source Tags (UTM Parameters): utm_source, utm_campaign, and utm_content to determine which ad campaign prompted your visit.
• Device & Viewport Telemetry: Screen dimensions, browser type, and device categorization (Mobile, Tablet, Desktop) to ensure responsive rendering and optimal user experience.
• Client-Side Storage: We use localized browser storage (localStorage) to maintain marketing attribution across your session for up to 30 days. No cross-site tracking or third-party ad profiling cookies are deposited.

3. How We Use Your Information

We use the collected information exclusively to:

• Perform comprehensive comparative market rental yield analyses.
• Contact you regarding property management consultations and leasing quotes.
• Respond to prospective tenant inquiries and schedule property viewings.
• Analyze marketing efficiency and ad return on investment (ROI).
• Prevent automated abuse, spam submissions, and security vulnerabilities.

4. Strict Non-Disclosure & No Sale of Personal Data

We do not sell, rent, license, trade, or monetize your personal information to third-party data brokers or marketing aggregators under any circumstances. Your contact information is used strictly by licensed representatives of Portal Property Management to fulfill your requested real estate services.

5. Fair Housing & Equal Opportunity

Portal Property Management conducts business in full compliance with the Federal Fair Housing Act, the Civil Rights Act of 1968, and all applicable state and municipal housing non-discrimination ordinances. We do not discriminate on the basis of race, color, religion, sex, handicap, familial status, national origin, sexual orientation, or gender identity.

6. Data Security

We implement industry-standard cryptographic protections, including Transport Layer Security (TLS 1.3 encryption), salted password hashing (bcrypt), and parameterized database access to protect your personal data from unauthorized interception or compromise.

7. Contact Information

If you have questions regarding this Privacy Policy or wish to request data deletion, please contact our privacy compliance officer:

Portal Property Management
Licensed Real Estate Brokerage
Email: privacy@portalpropertymgmt.com
Phone: (512) 555-0199